Riad Dar Masha : A Refined Private Riad in the Heart of Marrakech

For Dar MASHA, a private riad located in the heart of Marrakech, Michèle Studio supported the brand in building a strong, coherent and refined visual identity, aligned with the atmosphere and experience offered by the place.

The project began with the creation of the brand identity, including the visual direction, logo, color palette and overall brand universe. The objective was to design an identity that felt elegant, warm and authentic, reflecting both the intimacy of a private riad and the richness of Moroccan culture.

Beyond the visual identity, Michèle Studio developed several branded print materials to enhance the guest experience. This included the design of the restaurant menu, a welcome card for guests, as well as a tourist activities card highlighting curated recommendations around Marrakech. Each support was designed with a consistent graphic language, ensuring a seamless and immersive brand experience from arrival to departure.

The collaboration also extended to digital communication, with the management of social media and content strategy. The goal was to create a strong online presence, showcasing the riad’s universe through storytelling, curated visuals and a coherent tone of voice.

Professional photo shoots were also organized and art-directed by Michèle Studio to capture the essence of Dar MASHA: its architecture, details, atmosphere and lifestyle. These images are now used across all communication channels, from social media to the website and printed materials.

Thanks to the strategy implemented for Dar MASHA, the brand developed a strong and engaged online community, reaching over 18K followers on Instagram and 7K on TikTok, driven by a clear positioning, consistent visual identity and a thoughtful content strategy.

This project reflects a global and holistic approach to branding, combining identity design, print, digital communication and visual content to build a refined, coherent and meaningful brand experience for Dar MASHA.